indicatorThe Twenty-Four

The Seven, March 21, 2025

Forecasting in the fog | By Mark Parsons, ATB Economics

21 March 2025 9 min read

In this week’s The Seven…

  • Trade turbulence - Our latest forecast
  • High five - Alberta closes in on 5 million people 
  • Not yet - U.S. Fed presses pause
  • Return the champagne - Bank of Canada braces for next challenge
  • Heads up - Small business confidence plunges
  • Pre-tariff resiliency - Albertans kept spending to start the year
  • Regional resource - A tariff impact hub for the Edmonton region
  • Interesting Fact: Record immigration
  • Chart of the Week: What’s driving Alberta’s red-hot population growth?

The number is 35. That’s how many times Bank of Canada Governor Tiff Macklem used the word “uncertainty” in his speech this week in Calgary. That, in itself, should tell you something about the state of the economy.

To help navigate through this thick fog of uncertainty, we released our new forecast for the Alberta economy with two alternate tariff scenarios. We still don’t know what all the tariffs will look like, but we will find out more on April 2. Closer to home, a federal election is upon us with an official call likely coming this Sunday.

In the meantime, give someone a high five. Alberta is quickly closing in on the 5 million population mark!

Momentum interrupted: Trade uncertainty and Alberta’s economic outlook

It’s tough to develop an economic forecast given the ‘on and off’ approach to Trump’s tariff threats.

But that's our job, so here we go…

In our latest outlook released yesterday, we now forecast that the Alberta economy will slow to 1.5% growth this year, with the unemployment rate rising to 7.6%. That's a downgrade from our previous forecast of 2.5% real GDP growth (from December), but still stronger than our new Canadian forecast of only 0.6% in 2025.

Because of all the uncertainty (there’s that word again), we also provide two alternate tariff scenarios—one more pessimistic and one more optimistic. You can read the full Outlook here.

As always, we picked a theme song for our outlook (a non-negotiable). We went with 'Survivor' by Destiny's Child for two reasons: 1) Alberta has demonstrated resiliency in the past to economic shocks (in the last decade alone we’ve had the 2015-16 energy recession, 2018-19 market access challenges, 2020 COVID and 2022-23 inflation battle) and is in a relatively good position to weather this new bout; and 2) we should, as the song says, work harder as a nation to make improvements. For Canada, that means addressing long-standing economic and productivity challenges by, for example, removing interprovincial trade barriers, improving project approval processes, and building transportation and port infrastructure to expand into overseas markets. What’s on your list?

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Still leading: Alberta’s population zooming towards 5 million

The latest numbers from Statistics Canada show that Alberta has had the fastest-growing population of any province or territory for six quarters in a row. At 3.5%, year-over-year growth in Alberta was almost double the national rate of 1.8%.

Alberta’s population is now just a stone’s throw from the 5 million milestone, clocking in at 4.96 million as of Jan 1. At the time this Seven went to virtual print, we were just over 4.98 million on the real time population clock. You will be the first to know (from us) when the clock turns 5. At the current rate, we suspect that will be in roughly 2 months or so.

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In the fourth quarter of last year, Alberta added more residents (28,496) than Ontario (10,839) and Quebec (11,380) combined, while three provinces (Newfoundland and Labrador, Prince Edward Island, and Nova Scotia) posted population declines. With that said, Alberta’s growth did slow over the second half of the year.

Net interprovincial inflows to Alberta moderated to 5,300 last quarter, but remained positive for the 14th consecutive quarter.

New federal immigration measures are slowing the pace of net international migration, which fell to the lowest level since the first quarter of 2022 in Alberta (see our Chart of the Week below).

Our forecast was finalized before this latest demographic count, but our current outlook lines up nicely (it doesn’t always work that way). For the census year (July 2025 vs. July 2024), we’re forecasting a 2.5% increase.

Staying put: U.S. Fed

The U.S. Federal Reserve’s rate-setting committee met this week and decided not to lower its policy interest rate. As such, the Fed’s benchmark overnight rate remains 4.25%-4.50%.

The Fed’s outlook for the U.S. economy, however, was revised lower. The median forecast for real GDP growth this year went from 2.1% in the December projection to 1.7% while the forecast for next year went from 2.0% to 1.8%.

Despite the downgrades and “somewhat elevated” inflation, the statement issued after the meeting argued that “recent indicators suggest that economic activity has continued to expand at a solid pace.”

At the news conference, Fed Chair Jerome Powell said tariffs explain a “good part” of higher inflation expectations, but downplayed recession fears—much to the relief of equity markets.

This comes after the Bank of Canada, decided to cut its policy rate again last week, taking it down to 2.75%.

President Trump disagreed with the Fed’s decision, posting on Truth Social: "The Fed would be MUCH better off CUTTING RATES as U.S. Tariffs start to transition (ease!) their way into the economy. Do the right thing."

What’s next for the Fed? The Summary of Economic Projections suggests two cuts to the federal funds rate are forthcoming this year, but the actual decisions will be based on the incoming data.

Champagne order returned - Bank of Canada braces for next challenge

“The Canadian economy managed a soft landing. Unfortunately, we’re not going to stay on the tarmac for long.”

That quote comes from Bank of Canada Governor Tiff Macklem on Thursday, speaking at the Calgary Economic Development event. I attended, and two things stood out:

First, the Governor seems pleased that inflation is largely under control, but his celebration is being cut short as he and the Governing Council brace for trade turbulence.

Second, he was once again clear there is only so much the Bank of Canada can do about the next battle: “Monetary policy cannot offset the effects of a trade war.”

This is a very tricky stagflation-type challenge. The Bank can’t just crank down rates to near zero—they need to balance the recession risks (lower inflation) with the price impacts of tariffs (higher inflation). Macklem did talk in the Q&A about ‘structural’ improvements, which in my view is code for pulling policy levers he doesn’t have access to. For example, he talked about the gains that could come from knocking down interprovincial trade barriers or transportation infrastructure to new markets (his speech cites the Trans Mountain Expansion and Coastal GasLink pipeline projects).

I shared my thoughts with Chris Varcoe from the Calgary Herald. I said that the BofC will be cautious on rate cuts given the above. On balance, we see rates falling further if the trade war continues through the year, but limited by tariff-induced inflation pressures (our current call is for three more cuts to 2% by end of year before holding).

You can read his speech here.

Head’s up - Small business confidence plunges

A key indicator of small business confidence has sunk to the lowest level since its inception in 2000 amid trade tensions.

The Canadian Federation of Independent Business’s long-term Small Business Confidence Index (based on 12-month forward expectations of business performance) plunged 25 points in March. Tariffs are already having a negative impact on 62% of businesses surveyed.

These results agree with survey data released last week by the Bank of Canada that show a marked pullback in investment and consumer spending expectations.

There is no question the uncertainty of on and off again tariffs is eroding confidence. It remains to be seen if sentiment will improve once we get more clarity on tariffs on April 2. Either way, the sharp pullback points to a turning point in the economy.

Pre-tariff resilience - Alberta consumers keep spending

Alberta bucked the national slowing trend in retail sales in January. Sales were up 0.6%, building on a solid increase in December. Compared to the same time last year, they rose 7.1%. Vehicle sales have shifted to a higher gear, accounting for much of the recent gains.

Retailers in Canada saw weaker sales (-0.6%) in January, and preliminary data point to another pullback in February (-0.4%). January declines were concentrated in Quebec, Ontario, and Manitoba.

We think retail strength in Alberta will run out of steam. According to the Conference Board of Canada’s Index of Consumer Confidence, sentiment plunged across Canada (including in Alberta) last month. We see retail sales rising only 1.7% this year in our latest forecast, well below our projection for population growth of 2.5%. In real (inflation-adjusted) terms, we forecast that consumer spending will be up only 0.4%.

On a related note, Hudson’s Bay is in court seeking permission to liquidate its stores across Canada, which include 80 Hudson’s Bay stores, 3 Saks 5th Avenue stores, and 13 Saks off 5th Avenue stores across Canada. The latest (as of this morning) is that Hudson’s Bay is looking to keep 6 of its strongest-performing stores (three are in Ontario and three in Quebec). The iconic and oldest department chain in Canada filed for creditor protection amid financial difficulties and falling department store sales.

A useful resource - A tariff impact hub for the Edmonton region

Business leaders in the Edmonton area have created a Regional Tariff Ad Hoc Working Group to ensure a strong and unified response to the tariffs. The group has put together a Regional Tariff Impact Hub to share news, data and insights regarding the impact of tariffs on businesses in the Edmonton region.

Interesting Fact: Record immigration to Alberta

Canada added 483,591 permanent immigrants last calendar year—the highest number since 1972 (when comparable data became available). Alberta also set a new record for the modern period, adding 66,359 new permanent immigrants in 2024.

Chart of the Week: Still coming to Alberta

As noted above, Alberta’s population gains from international migration slowed over the course of last year, but remained the largest source of growth, outnumbering both net interprovincial migration and natural increase. While down about 44% from the same quarter in 2023, net international migration to Alberta was still more than double the average quarterly gain during the five years before the pandemic disruption.

Our latest forecast for Alberta’s population growth sees the gain from net international migration falling from the record high of just over 145K set last year to about 45K in 2026. Most of the decrease (86%) will be from a falloff in non-permanent foreign residents rather than permanent immigrants. We expect interprovincial migration to also ease, but remain positive given Alberta’s expected outperformance during the trade war and a continuation of the chasing affordability theme.

Answer to the previous trivia question: Not including Pierre Trudeau (who had already been Prime Minister from 1968 to 1979), nine individuals have been Canada’s Prime Minister since 1979: Joe Clark, John Turner, Brian Mulroney, Kim Campbell, Jean Chrétien, Paul Martin, Stephen Harper, Justin Trudeau, and Mark Carney.

Today’s trivia question: In total, how many different individuals have served as Canada’s Prime Minister?

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